Why is platinum jewelry more expensive than some gold and silver jewelry? Platinum is rarer than sterling silver and gold and more durable. This is a common law in commerce and it is found often in jewelry. Platinum will hold its brilliant white color for a lifetime, while white gold will fade and take on its natural yellow undertone, white gold requires a plating once a year to regain its white brilliant state, platinum on the other hand, maintains its color but will occasionally require a good polish to get its vibrant shine back. The everyday wear and tear does work on any metal and they need to be taken care of.
Can platinum jewelry be engraved? While durable and strong, platinum is soft and malleable making it an excellent choice for engraving.
Who can benefit the most from platinum jewelry? Those with allergies, platinum is hypoallergenic, which means it is not likely to cause an allergic reaction in individuals with metal sensitivities. Even if you normally get rashes from gold and silver jewelry, you can wear your platinum wedding rings 24 hours a day without any problems. Platinum won't oxidize like sterling silver, so it won't ever need special cleaning. Platinum jewelry is a fantastic investment, whether you choose platinum engagement rings, platinum necklace chains or platinum tennis bracelets.
Key Features of PLATINUM COLOR: Platinum's natural white never needs plating. It's color doesn't change, and over time, platinum jewelry develops a characteristic patina — the hallmark of authenticity. SECURITY: Platinum's strength provides maximum security for diamonds and gemstones. Whatever metal customers choose for the shank, suggest a platinum head to secure their stone. HEIRLOOM QUALITY: Platinum's durability and density mean that it will weigh the same in 50 or more years as it does today. It is ideal for a family heirloom future generations will know and love. CARE: You can clean platinum at home with a jewelry cleaning solution. And once a year, bring your platinum jewelry to us so we can check the stones and polish it.