As we know celebrities often if not always borrow the jewelry from designers and dealers, they don't buy them. This gives great visibility for the companies. Photographs taken of popular celebrities will go around for months to come, sometimes years, and if one's ring is on the hand holding the Oscar, all the better! Who wouldn't want their designs in that position?
After establishing which pieces were the hottest and most popular, a number of companies will reproduced costume jewelry "affordable" versions to make available to the general public. We have ourselves had requests, in years past, by customers to create similar styles to pieces they've seen on their favorite celebrity.
So we'll be tuning in this February 27th, to see the latest trends, what's hot and what's not. And yes we'd like to see who wins best picture as well - our bet is True Grit. What do you think?